Marketing Management Consulting and Outsourcing

Marketing Management and Outsourcing

Are you planning to launch a new product or a new service, or do you intend to sell them in new markets? Would you like to see the strengths and weaknesses, the opportunities and threats waiting for your enterprise? Or your competitors already took the lead, and you would like to change this by working out a new strategy?

If cost-saving is also vital and you do not want to keep up your own marketing department for the sake of some projects, then you have found the best possible solution. We reconsider your marketing activity by giving you a review of the present situation, and then we determine the strategy in line with your objectives, work out the action plan and co-ordinate the execution. Upon your request we are at your disposal with special consulting in campaigns and projects but we can also manage your annual marketing budget in the frame of a long-term co-operation by outsourcing all of your marketing activities. We are specialised in tourism consulting and cultural projects. Our marketing consulting and outsourcing service includes the following tasks:

Strategic Planning, Marketing Budget Management
prepare long-term strategic plans and annual marketing plans,
prepare plans for new product or service introduction marketing campaigns
execute market research, analyse the micro and macro environment of the
company
prepare SWOT and competitors' analysis that helps to focus on the company's
strengths, minimize threats, and take the greatest possible advantage of
opportunities in line with rival companies
set up strategic objectives, do market positioning and segmentation (define
market segments, main markets and target groups)
develop the marketing mix including product, price, place and promotion mix
prepare tactical and action plans (including product or service development,
pricing strategy, distribution channel management, marketing communications,
Sales Promotion and PR campaigns)
make the budget plan
co-ordinate and control the execution, select and keep contact with contractors
complete marketing budget controlling, measure effectiveness, make feedback